An intensive formula that prevents discoloration.
For whom? For all types of color-treated hair.
Key benefits: Helps prolong high color definition and prevent discoloration while improving hair shine and softness. COLOR DEFEND SYSTEM
Formulated with specialized technology that prevents discoloration.
ANTI-FADING AGENTS: These are substantive for mechanically damaged surface areas that are more prone to color loss. The inclusion of these types of ingredients aims to create a homogeneous surface that seals easily as a result of the pH values. Low pH: These safe color formulas have an acidic pH, which contributes to sealing the hair cuticle, meaning the color is better retained in the hair fiber. The cuticle layers open and close depending on the pH of the products applied to the hair: • Acidic products (pH < 7) close and seal the cuticle. • Alkaline (base) products (pH > 7) open the cuticle.
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